Email Marketing for Ecommerce Success

Ecommerce has seen an exponential rise in its application as more and more brands realize it’s potential. Ecommerce has brought with it an era of innovation with new methods of marketing now being discovered with an eye on detailed analytics and constant engagement. One of the more recently discovered and increasingly popular ways of marketing one’s products or services is email marketing.

Email marketing is considered as a great platform to inform your customers about products, services, events or any important events. The reason for its popularity is mainly attributed to it being relatively cost-effective and business-size friendly, as irrespective of the scale of your business, one can benefit from it. So how exactly can one benefit from email marketing?

Market research becomes easier

Everyone agrees that in order to be successful at marketing, research is paramount. Email marketing has become a useful way of conducting research as engaging directly with your customer’s help you understand preferences better in addition to feedback on products and services. The success of your research lies in how well you have drafted your communication and how simply you have designed a feedback mechanism.

Constant Engagement with your audience

Email marketing serves as a database providing tool that allows you to interact with your audience on a regular basis, creating a bond between your brand and your audience. Email marketing helps you build an audience in an over-sized market, differentiating it from the rest of the platforms you could be using.

Email is better than social media in terms of conversions

Marketing via social media is important too; as it helps you reach a wider audience. However, with email marketing one avails the benefit of personalized communication, as it reaches your audience directly in their inbox, allowing you to make your communication personalized and relevant to your audience. It has been estimated that email marketing has facilitated a rise in almost 20-30% for online sales.

Measurable Results

There is no purpose to marketing if it doesn’t allow you to measure the impact you have had. Email Marketing has made this process easier as it comes with tools that help you measure the direct impact you may have had. Metrics such as Click-through rate, open rates, deliverability, subscriber retention are available with email marketing which enables you to understand how successful your email marketing campaign has been, in terms of generating traffic on your website.

Generate Business leads through engagement

It has been proven that people who shop online have email ids that they check at least once a day. With the right kind of communication, email marketing helps in database collection and collecting other information from your audience that might lead you to potential customers.

There is no doubt that email marketing is here to stay, it’s main advantage being that it offers a choice to the person concerned on whether he would like to know more. It is a great way of keeping your audience informed and in this age of information, email marketing is slowly inching its way to the top.

Online fashion store – start and grow through Shopvii

There are a few key factors that should be kept in mind while starting and growing your very own fashion store on Shopvii.

You can now be an active voice in the online fashion world, give customers the benefit and the comfort that comes with shopping from their home, all that can be made possible from your website on Shopvii.

What differentiates Shopvii from the rest?

Well, to put it quite simply, handling an e-commerce store is no longer complex. There’s a step-by-step process that guides you at every stage, ensuring you have no trouble in starting your very first store. The platform that Shopvii offers gives you access to secure hosting, great bandwidth and fast servers to ensure optimum performance.

You can choose from a wide selection of professionally designed themes in order to create your website and will be one step closer to selling clothes from your very own online fashion store. The Shopvii eco-system offers you a fully automated order acceptance system, inventory management and customer management support. Shopvii analytics makes it easier to understand and re-evaluate your strategies in order to create a more popular store.

A simple interface

Shopvii defines simplicity and the interface is a display of just that. It is extremely easy to manage your products through Shopvii. Uploading images or videos or using Shopvii-provided images is now done in a few clicks.

Templates

The Shopvii theme store offers a deluge of designs to choose from and with each template, you can understand the impact of your store. These templates have been hand-picked keeping in mind various fashion stores and upcoming and existing customer trends and preferences.

Management tools

You now have tools at your disposal which can help you track orders and analyse order history in order to create and maintain better customer relations and creating marketing campaigns that are targeted towards relevant needs.

Support

Lastly, this cannot be made possible if you do not have a team in place that is designed to ensure that you, as a store owner don’t face any difficulties in starting and growing your store. Shopvii offers a support team that is meant to do just that.

All you need to know about Ecommerce Store Trust Marks

In this digital age, establishing trust amongst your audience is becoming an increasing concern. Although online shoppers are becoming more confident with website details, they may still need some kind of assurance when they are visiting an unfamiliar website. In this case, especially if you are a new website, it is important to establish trust marks that reiterate your authenticity.

 

What exactly are trust marks?

Trust marks are essentially logos or trademarks that are displayed on your website that show that you have met different security and privacy requirements. They are mostly independently functioning third party assurances that are trusted names in the eyes of buyers, that reassure your customers that it is safe to shop from your platform. Some of the most commonly used trust marks include PayPalMcAfee and other established trust marks. Obviously, your website will have to meet certain specifications in order to legitimately display these trust marks on your website.

The psychology behind this operates in a simple manner. Essentially, if one of your potential customers has visited the physical store, they would be more inclined to visit the site of that trusted source. They may also trust purchases that are made through well-established platforms such as Amazon and eBay.

Apart from this, there are also other advantages of establishing a trust mark on your website. Applying for one of these schemes means that you are constantly protected against vulnerabilities in the security of your website. You are immediately notified if there are any chances of a hacker attack. This kind of service protects your reputation and keeps your business free from any kind of cyber-attacks.

 

How do you apply and get a trust mark on your website?

If you are deciding to opt for a trust mark, the first step would be to decide which are the trust marks with high recognition and then which are the ones that are relevant to the market you are servicing. This will obviously vary according to the market you are functioning in so it is always better to do a thorough research before you enter into this. When you contact a trust mark provider, they will conduct a vetting process which starts from conducting an initial assessment of your website to check it for security following up with feedback on its strength. You can be asked to incur the further expense if the trust authority identifies any potential threats with your website which will need fixing before you are eligible for the trust mark.

 

When you are going in for this trust mark, it is important for you to do an analysis of your conversion rate and basket abandonment rate, so that you know exactly what kind of impact the trust mark has had on your website. The other optimal way would be to conduct A/B testing on your website, that is establishing 2 versions of the page, one with the trust mark and one without, to evaluate the performance of both.  

How to sell Handmade Candles Online

The farther the world moves into the era of mechanised and computerised production, the greater becomes the value of handmade goods. Handmade candles in particular sell excellently these days- if you can manage to find good products and the right audience.

The raw materials for candle production cost very little unless you are going for more sophisticated wax like soy, and the selling prices are generally higher because of the manual labour and art involved. It is possible to earn great margins from selling candles online since you find a larger audience on the internet than you would trying to sell from your home or physical store.

Let’s take a step-by-step look at how you can sell your candles online.

 

  1. Before you beginyour online handmade candle business, decide who is going to manufacture the candles. You might yourself be interested in or even skilled at making candles, or you may choose to buy the candles from other candle-makers. Either way, be certain about what you want and go about your business with a clear head. Next, decide what kind of candles you want to sell. There are a great variety of candles out there: container candles, pillar candles, votive candles, aromatherapy candles, decorative candles and so on. But not all of these will sell well with all audiences. At the beginning, you may choose to go with those that will require less investment.

 

  1. Research. No business can be started on a whim. You must know full well what you are dealing with. Find out all you can about the candle making business, the materials needed, their prices, the different kinds of candles and their market and so on and so forth. If you are going to be making the candles yourself, go online or enroll for courses to learn the art, and if you are already skilled at it strive to get better and improve the quality of your work.
  1. Build an e-store on ShopVii. You may sign up for a free trial period or go all in and get a permanent, fully-hosted ecommerce store on ShopVii. Add your products to the store and make sure you begin with your best pieces because, as a newbie, you will need to grapple for the customer’s attention. Include good pictures of your products to get a better response from the customers. You may read our blog on launching an online store for a detailed instruction on building your e-store.
  2. Pricing. Striking the right price can be difficult with handmade goods because there is no rule to the charges you may apply for your work. But you must understand that any arbitrary price will not work. Compare the prices of other candle makers available online and try to rate your products a little lower than the others while keeping a sufficient margin for yourself.

 

  1. Packaging.Here’s a fact: anyone visiting an e-store on the internet to buy a candle is probably not buying it out of necessity, but rather as a luxury. Candles have surpassed their value as a medium of light and have gone on to become objects of splendour and are now even used as therapeutics in aromatherapy. The packaging of your candles should be such that it appeals to the customer; your product should be a treat to the eye.

 

  1. Advertising and Promotion. Use social media and your contacts to inform people of your work. Add pictures and exciting content along with a link to your ecommerce website and post it on Facebook, Instagram etc. Request popular pages to do the same. Get your friends to tell the people they know about your work and get the ball rolling.

It is a common observation that new e-stores that specialize in a particular kind of product are likely to do better. Selling candles online can take you from a small home business to a national or even global brand if you keep working with commitment and passion. Follow these steps and don’t forget to share your experiences with us. Happy candle-making!

Top key Success factors for your Online Store

When you are starting your online store, there are a number of factors that you must keep in mind in order for it to be successful. Let us look at some of them here:

Your products must be attractive and so should the market

The products that you are selling in your online store must be well-positioned and have a universal appeal. At the same time, it is also important to identify the market you want to cater to so that you understand exactly who your audience is. The advantage of selling online is the fact that you can reach a large audience and as a result of that, you can understand how consumers feel about your products, thereby proposing attractive prices.

 

Attracting visitors to your website is key

When you employ various marketing tools such as SEO, email marketing, keyword advertising, you are then in a position to undertake activities that will only propel your business further. When you are in a position where you can web-control, you can also decide which marketing action you need to take where.

 

Couple conversion with the benefits of greater usability

When you are designing your online shop, it is extremely important to keep your design strategy in complete sync with eventually converting the consumers. There are a few aspects that you must focus on in order to create a more responsive shop for your customers. Some of them include:

  • A fully transparent product offer-This is something that can be extremely misleading for the consumer and it is imperative to get your communication right.
  • Well-optimized keywords– This essentially means that while you are optimizing your shop with the right kind of keywords, it is important to focus on search functionality: this means that people should get what they are searching for.
  • Building reassurance– It is important to understand that an online shop is an unknown territory for a customer, he is visiting your shop hoping to find authenticity and it is important to keep enough references in order to eliminate any suspicions. References could be in the form of trusted seals and marks which will go a long way in building credibility.
  • Customer Service is key– Once you have converted a customer, it is imperative to ensure that you provide quality customer service. If you want to keep a customer loyal, one of the things you should be doing is ensuring that payments are made on time and are done correctly. Delivery should be impeccable. Provide regular shipping status. These are all things that go a long way in ensuring that your customers stay loyal.

Get More Sales On Your Online Stores With Push Notifications

Push notifications are too under-rated for anyone’s good. A lot of us are completely unaware of its importance, especially when it comes to generating credible leads and resulting in higher sales. Also called a server push notification, this notification when delivered is done automatically rather than a user requesting for this information.

Push notifications are usually in the form of ads, game scores and weather forecasts to name the most popular ones. But for a business wanting to increase user engagement, push notifications serve a completely different purpose.

These push notifications are usually spoon-feeding services that are meant to feed useful and relevant content to the users of your app or website that obviously drives excitement towards your product or service.

Web/mobile push notifications are usually very concise and updates are sent in real time. They can be sent across devices which mean that you can target your audience depending on the device they most regularly use. It is also possible to segment users according to their location and their interests, which makes it easier to customize the kind of push-notification they will receive.

There have been reports by many retailers about the increase in sales they have seen in a short span of time. There have been e-commerce giants like Jabong and Koovs that have witnessed unprecedented success. Koovs reported that they saw almost a 25% increase in the average cart value and 28% more time spent on their website after adopting push notifications for just 6 weeks.

How you can use push notifications effectively?

Sometimes, retailers need to send out geography-specific information in the form of an update to a potential customer. These hyper-local updates which are relevant to the audience are the first step in ensuring that communication stays relevant and is not spammy. When you are using a location specific notification, it’s like targeting an individual customer and giving them sole attention.

Sometimes users need to be encouraged and brought back to the website in order to compel them to make a transaction. Cart abandonments are at all an-time high and this problem can easily be resolved by re-targeting the user and nudging them to revisit your site. This can sometimes go in the form of a reminder, reminding your customer to complete his/her purchase.

Sales and offers are probably the most effective way of using push notifications. These offers obviously need to be announced in order to be most effective. This is also an opportunity to lure the customer to your website. Sales and offers usually break any barriers between your customer’s intention to purchase your product/service and actually making a purchase. Push notifications are an effective way of getting them right there.

Push notifications can also be used for customer feedback. It is important to know what your customer thinks of you and push notifications are a great way of doing it simply. Since this will mostly be just a link pointing them to the relevant page or them clicking directly on the response, it is much less time-consuming and can be done most effectively.

There have been numerous reports and studies to prove that push notifications are the next big thing. Although there could be definite cons to using push notifications, the pros outweigh them by far away.

Augmented Reality is transforming E-commerce

More and more companies are investing in the VR space and there has been a significant amount of action that has taken place in this space, right from early 2016. Gone are the days when AR’s potential was limited to just games and it has slowly trickled into the world of e-commerce. Major VR platforms being initiated by biggies like Sony, Facebook and Google were either released or are in the process of working prototypes, adding a lot more credibility and intent to the world of augmented reality.

What is most reassuring about this industry is that it has slowly evolved from the days when tech enthusiasts were following this as a passion, to a full-fledged up and coming industry.

The best example of the potential of this industry would be the unprecedented success of Pokémon Go, to show how eager consumers are, to embrace augmented reality.

There have been examples of demonstrations in various parts of the world of how AR has been integrated into the world of e-commerce. The demonstration successfully showed how it was possible for a user to super-impose virtual models of lamps and another room décor, all on top of a “real” dresser with all the objects being shown right to scale, to give the user as real an idea as possible, about what it would like within the space.

So why is an augmented reality so popular or why does it reek of such vast potential? If we look at a customer’s shopping experience, AR can solve the problem for them completely, giving them the confidence to make informed and well-prepared purchase decisions.

More importantly than this, AR can give the shoppers an in-shopping experience, irrespective of their location. As mentioned before, it is possible for devices to super-impose objects in a 3D space, giving customers the chance to see the objects almost in real-time without moving from the comfort of their homes.

Just because AR is an attractive option, it does not imply that it should be used carelessly. AR cannot possibly be successful in isolation. Retailers who are keen on adopted AR must couple their efforts with significant marketing and sales initiatives to ensure that it remains relevant with shoppers.

There are a few things you should keep in mind while you are looking at AR as an experience for the online shopper:

If you are a large organization working towards adopting AR, it is always advisable to outsource some of your AR work onto a smaller company, relieving you from the pressure. A unique example of how organizations have adopted their own approach towards tackling AR is the Sephora App that uses a technology known as ModiFace technology that lets the user take a selfie and then apply a deluge of cosmetic products on their faces. This serves the benefit of allowing the user to narrow down their choices from home and still give them a proper shopping experience.

There have been retailers that have differentiated themselves from the ones that have not embraced this technology. An example of this would be an organization that offers a personalized shopping experience, guided by a knowledgeable professional who understands an individual’s shopping styles based on their prior experience. As a consequence of this, the organization in question became known for their effective customer service.

What benefits can you derive for your business from videos

Well, this may seem like a redundant statement in the times that we are living in today but nevertheless, recognizing the direction the world has taken is always a good exercise for the mind.

If you are a business owner and wondering about the different ways of marketing your product or service online, one look at the trend on social media platforms is enough to tell you what is most popular. With access to information becoming more and more easier, it means that people are now looking at different ways of packaging that information. This is where video marketing neatly fits in.

It has been proven by enough studies that videos are gradually becoming a preferred way of communication for brands and businesses of all sizes. This is naturally because they offer a greater way of engagement and there are more chances of a higher click rate through this. Let us look at some of the reasons why videos are becoming so popular:

Personal Connect
Well, this is definitely one major advantage videos have over written content. Copy doesn’t have the same kind of impact that videos do. Human-to-human connect has been proven to have a far more meaningful impact than written content and a far more personal connection with an audience. A video with a well-designed narrative and an impactful message is more likely to leave an impact on an audience member than a blog/article explaining the same.

Higher Engagement
Video Blogging is slowly replacing the traditional method of blogging and this is mainly because it offers a much more personalized experience than just reading someone else’s perspective. Vlogs provide an entire sensorial experience and a much larger personalized experience than written blogs. It has been said through some research that people are much more likely to retain information in the form of a vlog.

Easy Adaptability
Social media platforms world over have adopted videos as the biggest way of engaging with their audience. This is mainly because videos are an easily adaptable format and you can represent video through different formats, providing almost a cinematic experience for the viewer and listener. This form of sensory engagement is what is bringing in a huge audience who prefer videos. How does this translate into engagement? When you are providing an experience in the form of more than one sense, you are essentially creating an emotional experience for the recipient which automatically opens the doors for more conversations and higher engagement. This then leads to much richer content that is not produced just by a brand but where the audience has an equal stake.

Easy to Use and A viable option
More than anything else, it has huge marketing advantages. Apart from the experience it provides, it is also relatively easy to navigate through and is a cheaper method of communication. Putting different clips together can make for an impactful video that a large number of brands are now engaging in.

Why An Open Source Is Moving To SAAS?

When one talks about evaluating operational efficiency and reduction in costs, SaaS has slowly emerged as one of the most sought-after software out there. Not limited to just that, adopting SaaS technologies has brought about great leaps in software technology. There are a few advantages of using SaaS as a platform. Let us look at some of them:

More dispensable time to focus on growth

SaaS comes up with technical advancements that allow you to focus more time away from managing uptime, app compatibility, site speed and many other time-consuming tasks that could veer your attention away from things that actually make a difference to your business’s growth.

More control on Working capital

If you are not yourself a developer or do not have an in-house design team, outsourcing your work can sometimes prove to be a hugely costly affair. If you decide to shift to SaaS, all you have to do is pay a monthly subscription fee which most times, will be significantly lower than your outsourcing cost.
When you have more working capital to play around with, you can invest a lot more on important functions such as marketing, team optimization and much more.

Increased uptime and Security

A SaaS platform is usually managed by a professional and an experienced infrastructure which is dedicated to ensuring that your website is functioning at optimal speed. It has been proven that the larger SaaS ecommerce platforms enjoy almost a 99.99% uptime record that is often applicable for a period of many years.

Service Mitigation

DDoS attacks are perhaps one of the most destructive things that could potentially harm your business. These attacks usually come without warning and are often caused by hostile third parties or scripts that scour the internet for the smallest vulnerability. The advantage of hosting yourself with an SaaS provider is that DDoS mitigation is handled by a highly efficient team, providing you with the kind of protection that is not rivaled by many.

The use of Best practices for Ideal User experience

SaaS provides well-equipped platforms for ensuring a particular kind of checkout experience. While a business can change the basic dimensions of the experience like graphics and colors, the functionality remains a standard. It is because of these strict workflows that SaaS is known as the best in research and any kind of professional A/B testing. SaaS has been known to produce a seamless and streamlined checkout experience for both desktop and mobile platforms.

Dynamic Performance handling during Peak Traffic

A quality and reputed SaaS provider has the capability to handle massive amounts of traffic that could render other self-hosted solutions completely out of service. During holiday seasons, for example, many solution providers become completely unresponsive because of the huge traffic that comes their way. Quality SaaS providers are built on the promise of delivering strong networks that can handle any kind of peak traffic, meaning that there is a high probability that your store is functioning when your competitor’s might not be.

How to set up your own online shop with Shopvii

You have a great product idea and are still unsure how you want to implement it? Or are you someone who has the entire business plan ready but lacks the development expertise to implement it? Either way, setting up your own online store couldn’t get easier than doing it at Shopvii. There are a few basic steps you will need to follow and you will find your store up and running in under 15 minutes!

Step 1- Sign up with Shopvii

The first thing you need to do is navigate to our website and sign up for a free trial. In order to get started, all you have to do is fill in the required email address, password and the store/business name.

Step 2- Add products to your store

As soon as you have created your Shopvii account, all you need to do is add relevant images for your products the categories of the products you want to display. While you’re going through with this, Shopvii gives you a step-by-step process on how you can add products to your store. It is not necessary to add a certain number of products. If you have a small number of products, don’t worry! Just make sure to save the product at the end.

Step 3- Customize your store

Go to the dashboard and select the look and feel of your website. This part will ask you to customize according to the colors and logos you would want to choose for your online brand. Shopvii offers you a plethora of designs to choose from, carefully curating the best from around the globe.

Step 4- Set up your domain

Once you have gone through how your website is going to look, it is important to then choose the domain. On your dashboard, you will be given options of whether you’d like to choose a particular domain or register a new one. Choose the domain and walk through to the end, where you have to make the purchase.

Step 5- Create and activate your payment gateway

On your dashboard, again you will a “payment” category which allows you to choose the kind of payment processor for your store. There are secure options available which are really easy to implement.

After you are done with these steps, enjoy the feeling that comes with seeing your website come alive! You now have a fully functional Shopvii store.