Push notifications are too under-rated for anyone’s good. A lot of us are completely unaware of its importance, especially when it comes to generating credible leads and resulting in higher sales. Also called a server push notification, this notification when delivered is done automatically rather than a user requesting for this information.
Push notifications are usually in the form of ads, game scores and weather forecasts to name the most popular ones. But for a business wanting to increase user engagement, push notifications serve a completely different purpose.
These push notifications are usually spoon-feeding services that are meant to feed useful and relevant content to the users of your app or website that obviously drives excitement towards your product or service.
Web/mobile push notifications are usually very concise and updates are sent in real time. They can be sent across devices which mean that you can target your audience depending on the device they most regularly use. It is also possible to segment users according to their location and their interests, which makes it easier to customize the kind of push-notification they will receive.
There have been reports by many retailers about the increase in sales they have seen in a short span of time. There have been e-commerce giants like Jabong and Koovs that have witnessed unprecedented success. Koovs reported that they saw almost a 25% increase in the average cart value and 28% more time spent on their website after adopting push notifications for just 6 weeks.
How you can use push notifications effectively?
Sometimes, retailers need to send out geography-specific information in the form of an update to a potential customer. These hyper-local updates which are relevant to the audience are the first step in ensuring that communication stays relevant and is not spammy. When you are using a location specific notification, it’s like targeting an individual customer and giving them sole attention.
Sometimes users need to be encouraged and brought back to the website in order to compel them to make a transaction. Cart abandonments are at all an-time high and this problem can easily be resolved by re-targeting the user and nudging them to revisit your site. This can sometimes go in the form of a reminder, reminding your customer to complete his/her purchase.
Sales and offers are probably the most effective way of using push notifications. These offers obviously need to be announced in order to be most effective. This is also an opportunity to lure the customer to your website. Sales and offers usually break any barriers between your customer’s intention to purchase your product/service and actually making a purchase. Push notifications are an effective way of getting them right there.
Push notifications can also be used for customer feedback. It is important to know what your customer thinks of you and push notifications are a great way of doing it simply. Since this will mostly be just a link pointing them to the relevant page or them clicking directly on the response, it is much less time-consuming and can be done most effectively.
There have been numerous reports and studies to prove that push notifications are the next big thing. Although there could be definite cons to using push notifications, the pros outweigh them by far away.